Exactly 120 years have passed since H.D.Lee set his original aims and standards of 'quality & strength'. The first one was called the Bib Overall and was originally made in 8oz denim and had a multi-function breast pocket and a button fly. This was the birth of the biker cult and the beginning of the transformation of denim from workwear to pop culture. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeans wear Division. By adding metal rivets to work pants, which would be known as blue jeans, they created stronger pants for working men. The designer creates a new centenary logo, a collection of t-shirts, jackets and jeans all based on Origami. Leeの歴史について、米国のLeeホームページの説明を訳しています。1889年の創業から1936年まで新しい仕様の採用や新製品、出来事についてまとめています。 The U-shaped crotch was introduced for added comfort. Find the new range of styles for both Men and Women, with top quality jeans, clothing and more. Die-cut advertisment for Lee Riders denim jeans features an illustration of a cowboy in boots, jeans, a shirt, and stetson, 1940s. The H.D. Jeans are somewhat of a universal clothing garment in that they are worn the world over by the rich and poor, men, women and children across all age groups. After it is dyed and woven, denim is in a form called "raw denim." The logo was branded directly onto the cowhide and appeal to the cowboy life-style. 1889年、アメリカ カンサス州サリナで産声を上げたLee。1 100年を超える歴史を持ちこれまでも数々のマスターピースを残してきました。 Lee created 'hair-on-hide' leather label on the back of Lee jeans. In addition to dominating the workwear and western markets, Lee moved into leisure wear with Leesures: 'Comfort Clothes for Work and Play'. Lee starts making overalls of high quality in 1911. Shop the Official Online Store For A Variety Of Designer Jeans, Shorts, Shirts & More. The history of jeans has taken a long winding road from the earliest Levi Strauss work clothes from the 1860s to modern day high fashion must have. Established in 1889 as a wholesale mercantile of groceries & goods to the West, The H.D. Lee is the signature of quality, innovation and durability. Throughout its history the brand has worked with legendary artists James Dean appeared in 'Giant' and 'Rebel Without a Cause', wearing Lee jeans. Lee develops an overall that will protect the wearer both below and above the waist. Discover the latest trends in designer denim with Lee. Lee(リー)の公式ブランドサイト。最新のイベントやニュース情報、採用情報をご案内しております。 【otonaMUSE2月号掲載】 竹下玲奈が着こなす私のスタンダードワードローブ ミュージシャンが語るスタンダード Vol.14 Kroi Still finding ways to make our products better and be more sophisticated for metropolitan life. Introduction of the first Lee cowboy pants - 101 jeans with U-shape saddle crotch and button fly. Lee joined Kontoor Brands, one of the top global lifestyle apparel company, enhancing Lee to design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. Leeブランドの商品をメンズ、レディース、キッズなどジーンズ中心に豊富に取り扱い。最新のブランド情報や直営ショップの情報もご覧いただけます。11,000円(税込)以上お買い上げで送料 … History of Jeans and other jean related products, their Fashion Trends and other related topics about History of Fashion.It also highlights the celebrities who are seen wearing casual designer jeans and other designer clothing. EXPLORE MORE He quickly saw the need for reliable workwear. Shop the official Lee online store for a variety of designer jeans, shorts, shirts and more. Wrangler(ラングラー)の「HISTORY」ページですWranglerブランドの商品を豊富に取り扱い。最新のブランド情報や新作アイテムをご覧いただけます。11,000円(税込)以上お買い上げで送料 … Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants in a variety of locations throughout the world. Lee Mercantile Companyin 1889. The stitches on both pockets are viewed together they resemble the shape of the famous 'Long Horn' comics. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee Following with the establishment of 'H.D. 101+ range is a contemporary take on the Lee staple – 101 denims. 上質なおしゃれと丁寧な暮らしを提案するファッション&ライフスタイル誌「LEE(リー)」の公式webサイトです。 ABJマークは、この電子書店・電子書籍配信サービスが、著作権者からコンテンツ使用許可を得た 正規版配信サービスであることを示す登録商標 (登録番号 第6091713号) です。 Lee Men's Pants Jeans 4.3 out of 5 stars 155 £66.94 £ 66. In 1853, Bavarian-born Levi Strauss moved to Gold … Buddy Lee was the Lee Jeans advertising mascot. This process creates the diagonal weave that is part of the iconic appearance of denim jeans from Calvin Klein, Lee, or Wrangler. In Australasia, the brand is owned by Pacific Brandssince 2007, after it was acquired fro… Lee Mercantile Company expanded gradually, and in 1912 began to manufacture work wear. The first Lee flagship store in Asia sets its foot in Hong Kong, which is deemed as the ultimate hub for bring denim passion in the city. Over the years, Buddy Lee has become hugely sucessful and a collector's item. The world's first ever zip fly jeans - 101Z went to the market, featuring tailored sizing that based on the rise and seat proportions as well as inseam measurements. Lee Mercantile company in Kansas and started a business in making and selling fine goods. The Complete History of Blue Jeans, From Miners to Marilyn Monroe If you ask someone why they wear blue jeans and they reply "because they’re comfortable," they are lying. Inspired by seeing a chauffeur fixing the car, H.D. アメリカ大陸の真ん中に位置するカンザスでヘンリー・デヴィッド・リーが食品と生活雑貨の卸商”H.D.Lee Company”を設立する。”Lee”の現役の誕生だ。カンザスという場所柄、ダンガリーズやオーバーオールなどといったワークウェアもその取り扱い品目の一つだった。当初は東部から既製品を仕入れていたが、度重なる入荷の遅れに業を煮やしたH.D.Leeはある決意をする。ワークウェアの自社製造である。ジーンズメーカーとしての”Lee”の歴史が動き出した瞬間だ。, 1911年、ついに自社工場での本格的な生産がはじまる。高品質な8ozデニムでつくられたビブ・オーバーオール、ジャケットなどが高く評価された。またこの時期に生産開始したダンガリーズはのちの名作”Lee COWBOY”へと発展していくこととなる。1913年には”Lee Union All”を開発。これは車を整備する時に着るための作業着で、カバーオールとダンガリーズを縫い合わせたものだ。1913年にはその機能性が認められ、アメリカ陸軍のオフィシャルユニフォームとなる。, 13ozデニムを採用したカウボーイ・パンツ”Lee COWBOY”を売り出し、絶大な支持を集める。これはのちに”Lee RIDERS”となり、”101”の名で愛され続けることとなる。サドルを傷つけないように考案されたスレッドリペットやジェルトデニム、ヒッコリーストライプ・デニム、ヘリンボーンなどの新素材も立て続けに開発する。1926年には、世界で始めてのジッパーフライ・ジーンズも生み出している。有名な販促用のキャラクター”バディ・リー”が誕生したのもこの時期だ。, ウエスタン・スタイルの”101スリムジャケット”を発表。”101J”として親しまれる、この不朽の名作が生まれたのは1931年のこと。1933年には、これにインナーを付けたウィンターバージョン”ストームライダージャケット”も発売し、人気を集める。1936年には毛の付いたままの牛革に”Lee”の焼き印を押した”ヘア・オン・ハイドラベル”が誕生。西部の匂いが漂うワイルドなこのラベルは、後に”Lee RIDERS”の顔として受け継がれていくこととなる。, 1944年、今までの”Lee COWBOY”というシリーズ名を、より幅広いイメージを持つ”Lee RIDERS”に変更する。この頃には西部での”Lee”の人気は不動のものとなっていた。そこで1946年に”東部に西部のロマンを伝えよう”と業界で初めて、LIFE誌に広告を掲載。名実ともにカウボーイ・ファッションのリーディングカンパニーとなる。また業界に先駆けて、レディース・ライン”Lady Lee RIDERS”を1949年にリリース。女性からも支持されるワークウェア・ブランドとなる。, 1950年代には、グリースで髪を固めたアウトサイダーや、中西部の高校生などの新しい世代に支持されるようになる。いままでのワークウェアとしての機能性だけでなく、ファッションとして都会の人々の注目を集める。中でも”101”という愛称で親しまれたジーンズは俳優のジェームス・ディーンが公私ともに愛用したこともあり一躍有名になった。一方では1952年の耐久性に優れた、画期的な綾織り布”チェットパツイル”を開発。製品の品質も一段と向上していった。, 1959年に発表されていた白いコットンサテン素材を使った”ウエスターナー”。このホワイトジーンズの先駆けといえるスタイリッシュなパンツを中心に”Lee”の製品が、アイビーリーガーの間でブームを巻き起こす。センター・クリーズとテーパードレッグを導入したモデルを発表し、カジュアルで都会的なテイストを前面に押し出す。1963年には”リー・ヨーロッパ”も設立し、本格的な輸出を開始。合衆国の輸出拡大に貢献したとして大統領E賞を受賞したのもこの時期だ。, 1976年、アメリカ建国200年祭にともなって、”Lee RIDERS”をはじめとする様々な”Lee”製品が日本にも紹介される。特にブーツカット・ジーンズは当時の若者の間で絶大な支持を得て、瞬く間に定番アイテムとなる。1987年にライダース・シリーズをはじめ、様々なモデルが日本企業によって復刻される。1998年には幻の大戦モデルなどの歴史的名品を、蘇らせたスーパーリアル・ヴィンテージを発表。伝統を守りつつ最新のテクノロジーを導入し、新たな軌跡をジーンズ史に刻む。. Its headquarters is currently in Greensboro, North Carolina. リーバイス® エンジニアード・ジーンズ™ (Levi’s® Engineered Jeans™)の誕生20周年を迎え、現代にモダナイズした新モデルが登場。 - 1800 年代 - 1900 年代 - 1950 年代 Check out the Lee Jeans collection here! Lady Lee Riders were introduced and promoted as the best fitting jeans for women in the market. A Look Back at the 70-Year History of Wrangler Jeans Here's how the denim company became a favorite of rodeo cowboys and country stars alike. Lee Company was originally a wholesale grocery distributor, getting into the business at a perfect time, when trains were shrinking the distance of the great American midwest and the practice of using ice to protect pe… jean called the Cowboy Pant, marketed for seamen, loggers, and (obviously) cowboys. History of Jeans and other jean related products, their Fashion Trends and other related topics about History of Fashion.It also highlights the celebrities who are seen wearing casual designer jeans and other designer clothing. 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